The old Aimé Leon Dore — ALD, colloquially — was open from 2019 to 2022 and rapidly became NoLita’s gravitational center, perpetually choked by sidewalk crowds. This new one felt less like the headquarters of a trend-savvy men’s wear brand with a rabid fan base than a members-only midtown social club or an Upper East Side gentleman’s atelier. The walls are dark wood, the lighting is muted, the clothes are displayed museum-like, with plenty of space to linger and take in the details.
Art hangs throughout, including a Rene Ricard painting in the back room and a Tyrrell Winston installation in the front.
How Aime Leon Dore Took New York
By John Caramanica, New York Times