Retail

Working with Swedish design studio Halleroed, HS2 was the executive architect for Toteme’s Upper East Side Location, the brands second store in New York.

Working with Swedish design studio Halleroed, HS2 was the executive architect for Toteme’s first West Coast retail space.

Working with Swedish design studio Halleroed, HS2 was the executive architect for Toteme’s L.A. flagship on Melrose Avenue.

“The 3,500-square-foot space delights from the street view with its Italian beige sandstone facade, two giant porthole windows,
succulent plantings and bespoke signage evoking ’30s Hollywood, spelling out the address: 8910 Melrose.

Inside, curving stone dividers define the space and the eye is drawn back to an ice-blue corridor with mannequins in recessed niches showcasing key styles.
The fitting rooms and personal shopping area with private entrance lie beyond.

Framed by industrial steel pillars, a skylit seating area with low and deep sofas by Josef Frank for Svenskt Tenn invites lounging.
The perimeter of the space is lined with steel fixtures displaying pre-fall ready-to-wear, while arched alcoves delineate areas for the brand’s popular T-Lock bags, boots and shoes,
and handsome freestanding brass-studded glass vitrines showcase the brand’s growing jewelry category.
Throughout, artworks add context and texture.”

Text provided by Women’s Wear Daily, May 2024.

The old Aimé Leon Dore — ALD, colloquially — was open from 2019 to 2022 and rapidly became NoLita’s gravitational center, perpetually choked by sidewalk crowds. This new one felt less like the headquarters of a trend-savvy men’s wear brand with a rabid fan base than a members-only midtown social club or an Upper East Side gentleman’s atelier. The walls are dark wood, the lighting is muted, the clothes are displayed museum-like, with plenty of space to linger and take in the details.

Art hangs throughout, including a Rene Ricard painting in the back room and a Tyrrell Winston installation in the front.

How Aime Leon Dore Took New York
By John Caramanica, New York Times

“Situated at 49 Mercer Street, the artful New York flagship is Toteme’s latest embassy and exercise in physical expression.
The store celebrates the artistic legacy of SoHo, with architectural elements typical for the local place combined with
Swedish Modern designs that highlights Toteme’s Stockholm roots and Swedish design heritage.
The interiors include eccentric fabrics and furniture designed by Josef Frank for iconic Stockholm interior design company Svenskt Tenn.

Toteme on Mercer Street is developed in close collaboration with renowned Swedish architects and constant Toteme collaborators Halleroed.”

Text provided by Toteme.

HS2 was the executive architect for the LEED Silver certified Chanel NYC flagship boutique, designed by Peter Marino Architect.

The renovation and expansion of the existing 57^th Street boutique saw the flagship grow from 3 to 6 floors, with a new 6-story oversized aluminum and glass façade, completely new interiors and a monumental 4-story white marble cantilever staircase. A 60-foot-tall glass-bead necklace sculpture by the artist Jean-Michel Othoniel hangs in the stair opening, connecting the four main retail floors.

In addition to the boutique, several floors of Chanel office and showroom spaces were also built-out on the upper floors of the 16-story building.