Working with Swedish design studio Halleroed, HS2 was the executive architect for Toteme’s L.A. flagship on Melrose Avenue.

“The 3,500-square-foot space delights from the street view with its Italian beige sandstone facade, two giant porthole windows,
succulent plantings and bespoke signage evoking ’30s Hollywood, spelling out the address: 8910 Melrose.

Inside, curving stone dividers define the space and the eye is drawn back to an ice-blue corridor with mannequins in recessed niches showcasing key styles.
The fitting rooms and personal shopping area with private entrance lie beyond.

Framed by industrial steel pillars, a skylit seating area with low and deep sofas by Josef Frank for Svenskt Tenn invites lounging.
The perimeter of the space is lined with steel fixtures displaying pre-fall ready-to-wear, while arched alcoves delineate areas for the brand’s popular T-Lock bags, boots and shoes,
and handsome freestanding brass-studded glass vitrines showcase the brand’s growing jewelry category.
Throughout, artworks add context and texture.”

Text provided by Women’s Wear Daily, May 2024.