Madison Avenue is the global flagship store for Acne Studios. Having previously completed Acne Studios’ Greenwich Village store, we were asked to work closely with the label’s in-house design team to realize the vision for this uptown location.
The Madison Avenue store is Acne Studios’ only store to feature gold as its signature tone. The metal interior walls and fittings in aluminum have been electrostatically gilded. The black asphalt floor and structural pillars are dotted with semi-precious colored stones. The storefront is entirely wrapped in glass, which curves at the corner.
A custom LED ceiling, which was fabricated in Paris, creates a glowing element throughout the entire store. The “rough” custom furniture designed by Max Lamb acts as a strong counterpoint to the more refined gold finishes and jewel-studded asphalt floor and columns. “For me,” Creative Director of Acne Studios Jonny Johansson says, “it was important to elevate the store design into something spectacular since the location demands it in a way.”